2020 Immersive Entertainment Industry Report
Discover the strength of immersive entertainment
The 2020 Immersive Entertainment Industry Report, by authors Ricky Brigante and Sarah A.S. Elger (Pseudonym Productions) and edited by Noah Nelson (No Proscenium), is now available for free from the HERE Institute via the newly launched Everything Immersive website.
Covering an even wider data set, and with a more focused mandate than the 2019 Immersive Design Industry Report authored by Brigante, this year’s report tackles the following questions and trends:
QUESTIONS ANSWERED
- How big is the industry? How fast has it been growing?
- What are industry trends in reach, revenue, attendance, and value?
- What are the industry’s most recent success stories?
- What funding & investment opportunities are emerging?
- How can the public better understand the variety of immersive experiences?
- What impacts did immersive works in 2019 have on audiences and the industry?
KEY TAKEAWAYS
- Upward trend in the Immersive Entertainment Industry
- 2019 by-the-numbers industry impact and growth trends
- As the buzz word wears off, true “immersive” works begin to stand out
- At least 775 new immersive projects were created in 2019
- Audience & creator surveys results reveal pricing, expectation, and reaction data
- Opportunities for immersive sub-industries to connect through shared design methodologies and business practices
- New companies strive for a balance of innovation, risk, scale, and sustainability
- Proposal for industry-wide standardized categorization and nomenclature of immersive experiences defining experiences based on level of interaction, age-appropriateness, category, and size of team / nature of funding
Originally scheduled to be released as part of the HERE Institute’s inaugural HERE Summit & Festival, the report was delayed and in some places updated due to the ongoing COVID-19 pandemic which has impacted the field.
Brigante and Elger will be guests on this week’s No Proscenium podcast to discuss the report.
READ/DOWNLOAD THE REPORT.
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