LA: A Magical Journey For ‘The Elf on the Shelf’
A drive-thru holiday experience from NYC theatre vets hits LA
Good news: Christmas isn’t canceled this year.
On top of that: the trend of top East Coast theatre talent making their mark on LA isn’t canceled either. Wait. Stop. Is it still 2020?
Maybe it’s a holiday miracle, but the drive-thru immersive wave doesn’t look to be stopping with Spooky Season.
Designer David Korins (the original Broadway productions of “Hamilton,” “Beetlejuice,” and “Dear Evan Hansen”) and immersive theatre veteran Vance Garrett (“Sleep No More,” “29 Rooms”) are the creative duo powering this production staring the elf who knows if you’ve been bad or good.
It’s the first production of Constellation Immersive, a new “experience-based producing studio specializing in original content” that’s affiliated with Creative Artists Agency (CAA).
Tickets go on sale on September 22nd for The Elf on the Shelf’s Magical Holiday Journey, running November 12, 2020 through January 3, 2021 at the Fairplex in Pomona, California.
Press Release Follows
THE ELF ON THE SHELF’S MAGICAL HOLIDAY JOURNEY DEBUTS IN LOS ANGELES COUNTY FOR A LIMITED TIME BEGINNING NOVEMBER 12, 2020
Tickets On Sale for The Drive-Thru Experience Beginning September 22
Los Angeles, CA — September 17, 2020 — Global holiday phenomenon The Elf on the Shelf: A Christmas Tradition from The Lumistella Company, in partnership with Constellation Immersive, a newly formed affiliate of leading entertainment and sports agency Creative Artists Agency (CAA), transforms Los Angeles County into a magical wonderland this holiday season. The Elf on the Shelf’s Magical Holiday Journey, a one-of-a-kind immersive drive-thru experience, incorporating social distancing rules and health safety precautions, launches November 12, 2020 through January 3, 2021 at the Fairplex in Pomona, California.
® “Bringing an experience that expands on the beloved stories, characters and themes of The Elf on the Shelf to
life, particularly in a year when we are all in need of extra cheer, means the world to us,” Christa Pitts and Chanda Bell, founders and co-CEOs of The Lumistella Company, the company behind The Elf on the Shelf , said in a joint statement. “The profound magic of the holidays and the way it enlightens and excites both children and adults are why we first wanted to share The Elf on the Shelf: A Christmas Tradition with the world.”
Designed by David Korins, award-winning creative director and set designer of the original Broadway productions of “Hamilton,” “Beetlejuice,” “Dear Evan Hansen,” and the Oscars 2019 and directed by Vance Garrett, Chief Creative Officer, Constellation Immersive, whose production highlights include “Sleep No More” and “29 Rooms,” The Elf on the Shelf’s Magical Holiday Journey aims to offer an enchanted escape by way of a multi-sensory marvel, complete with a spirit-stirring score and a light-filled spectacle. From the comfort and safety of guests’ vehicles, the experience takes patrons on an hour-long adventure to help save Christmas after Santa Claus encounters a sleigh mishap. Attendees will be transported through a series of larger-than-life, holiday dreamworlds to help find the magic Santa needs to fly again, including a Toy Repair Workshop, Gingerbread Village covered in decadent candy, Arctic Winter Wonderland, Santa’s Magical Grotto, and so much more. Once the journey is complete, guests can enjoy a drive-thru holiday retail experience. After a year with so many twists and turns, the journey promises to deliver enough oversized wonder and moments of magic around every corner to make audiences of all kinds into wide-eyed believers.
“We’re proud to partner with this beloved holiday brand and to collaborate with David Korins and the rest of the creative team to offer a new story of adventure to this magical creative universe,” said Marty LaSalle, Co-Head, Constellation Immersive. “It’s an honor to bring this enchanting holiday drive-thru destination to Los Angeles County and we hope to expand it to additional cities across the country next year.”
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As the holidays will look a little different this year, The Elf on the Shelf’s Magical Holiday Journey knows a few things will never change such as making memories, celebrating with family and friends, and giving back to the community. To promote the season of giving, there will be a toy drive benefiting Toys for Tots and Children’s Hospital LA. Attendees can make a monetary donation at the time of their ticket purchase or bring an unwrapped toy to their ticketed experience.
“At CAA, we are always thinking about the future and the future of experiences is not only immersive,
but also thoughtfully curated. People are hungry to connect in new and meaningful ways. We want to create the context to inspire these new connections,” said Thao Nguyen, Art and Design Agent, CAA, and Co-Head, Constellation Immersive.Ticket prices start at $19.95 for children and $24.95 for adults and go on sale at 11 a.m. PT / 2 p.m. ET on September 22. The experience officially opens on November 12, with previews starting on November 6. Spanish narration for the attraction will also be available as an option. Tickets are expected to sell out due to the limited-run. For more information regarding The Elf on the Shelf’s M agical Holiday Journey, ticket pricing and packages, how to buy, visit www.elfontheshelfjourney.com. Please also follow The Elf on the Shelf Experience at @magicalelfjourney
About The Lumistella Company
CCA and B, LLC was founded in 2005 by twin sisters Chanda A. Bell and Christa Pitts and their mom, Carol ®
Aebersold, best known initially as the creators of The Elf on the Shelf . The company has since rebranded and is now doing business as The Lumistella Company, reflecting the expansion of its business beyond consumer products to a holistic global intellectual property corporation. Headquartered in Atlanta, Georgia, The Lumistella Company is faithful to their mission of tapping into the magic of believing and love of tradition at Christmastime by creating Christmas characters, stories and lore through consumer products, immersive experiences and entertainment-based content.
The company was launched to fulfill the dream of its founders to share a cherished family tradition about magical Scout Elves who listen to kids and report their adventures to Santa each night. Thus, the Christmas
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phenomenon The Elf on the Shelf was born. Fifteen years later, close to 15 million Scout Elves have beenadopted in homes around the world and The Lumistella Company remains grounded in a deep commitment toward creating joyful family moments.
About Constellation Immersive
Constellation Immersive is an experience-based producing studio specializing in original content.
The company collaborates with iconic talent and brands to create inspiring spaces at the convergence of pop culture, storytelling, design, and technology. Constellation Immersive is an affiliate of leading entertainment and sports agency Creative Artists Agency (CAA).
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